The Cheeta Marketing Framework (CMF) is a flexible, customer-centric approach focused on agility, sales, and stakeholder alignment. It adapts to market changes, promoting collaboration and continuous improvement to align marketing with business goals for long-term success. CMF benefits both educational institutions and businesses. For institutions, it enhances curricula and industry ties; for businesses, it streamlines marketing, boosts efficiency, and fosters sustainable growth. The framework includes flexible compensation structures and strategies to build strong client relationships. The CMF Training Course offers an 8-stage roadmap that bridges sales and marketing—from first contact to feedback loops. It helps teams align, build effective campaigns, track success, and move faster, smarter, and sustainably.